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Topic · 23 articles

Content Strategy

Planning, writing and refreshing content that earns its clicks: briefs, topical authority, audits, and knowing when a page should be merged instead of rewritten.

All Content Strategy articles

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· 12 min read

How Many Blog Posts a Week Actually Help? What 149 Posts Earned Us

We published 149 blog posts in nine weeks in 2026, and by 29 September they had earned 15 clicks between them. Here is what posting frequency actually changes, what Google's own guidance says about it, and how to set a weekly number from your own data instead of a benchmark.

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· 11 min read

Content Gap Analysis: How to Find Gaps Worth Writing

Running a content gap analysis is the fast part. Deciding which of the gaps are worth anything is the work that follows. Here is the method, the four filters that do the cutting, and why the filter your keyword tool cannot run for you is the one that changes the list.

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· 12 min read

LinkedIn SEO: What You Can Actually Control, and What Google Is Allowed to See

LinkedIn SEO covers three jobs that behave nothing alike, and only one of them is documented. Here is what LinkedIn lets a B2B team set, what its public robots file said about Googlebot on the day we read it, and where the control runs out.

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· 13 min read

X (Twitter) SEO: What the Platform Actually Lets Search Engines See

X publishes a robots.txt file, and it settles most of what X SEO can mean. Read live on September 18, 2026, it blocks every crawler it does not name, grants Googlebot and Bingbot one shared set of exceptions, and disallows Google-Extended, the token that governs Gemini training.

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· 11 min read

What Content Marketing Actually Costs for a B2B Software Company

A published content marketing range tells a buyer almost nothing, because two providers quoting one program may be pricing entirely different work. This guide breaks the number into the nine steps you pay for, the six inputs that move it, and what an in-house writer really costs.

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· 21 min read

Content Research Tools: What Each One Actually Tells You

Eleven content research tools, grouped by what each one consults before it recommends a topic, with every price read off the vendor's own page on one dated day. The field that separates them is the third in every entry: what each tool refuses to output.

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· 14 min read

Social Media SEO for B2B: Which Surfaces Actually Get You Found

Social media SEO is three different mechanisms wearing one name, and each of them needs its own decision. Here is which social surfaces earn a place in a B2B growth plan, what each platform actually documents about its own search, and which four you can drop outright.

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· 14 min read

The Content Brief: What Goes In One, and the Template We Use

A content brief decides the outcome of an article before anyone writes a word. Here is the full format, field by field, including the four fields that decide whether the page is worth publishing at all, plus a worked example and a template you can copy straight off the page.

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· 14 min read

LinkedIn Marketing Strategy for B2B: What Actually Leaves a Trace

Almost every LinkedIn guide is written for a social media manager whose scoreboard is engagement. If your scoreboard is pipeline and search visibility, LinkedIn's four surfaces need judging on a different question: which of them leaves something a person can still find six months from now.

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· 10 min read

Content Planning: How to Decide What to Publish Next

Most content planning advice turns keywords into a calendar and assumes every topic becomes a new post. On a site that has already published for a year, the more useful question about any given topic is whether it should be a new page at all.

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· 14 min read

AI Content Agent: How to Build One You Can Publish From

Building an agent that writes is straightforward. Building one you can publish from means externalising your standards, separating generation from checking, and giving every gate a single owner. Here is the architecture, and the failure modes that only appear in production.

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· 13 min read

Content Syndication: How to Republish Without Losing Your Search Traffic

Content syndication means three different things, and only one of them is republishing your own work to reach a new audience. This guide covers which platforms give you real control, what Google's current documentation recommends for a republished copy, and how to spot the paid lead generation version sold under the same name.

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· 14 min read

Podcast SEO for B2B: Getting Episodes Found in Search and AI Answers

Almost every podcast SEO guide is written for a creator whose goal is downloads, which is not your goal. For a B2B company the payoff is different: indexed transcripts on your own domain that answer long-tail questions and get quoted by AI answers. Here are the three surfaces that decide it.

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· 16 min read

YouTube SEO for B2B and SaaS: Getting Found by Buyers, Not Subscribers

Almost every YouTube SEO guide is written for creators who need views to pay them. If you are a B2B or SaaS team publishing demos and explainers, your goal is different and so is the playbook. Here is the version that optimizes for the right viewer rather than the most viewers.

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· 13 min read

AI Chrome Extensions for Marketers: How to Choose and Govern Them

Every list of AI Chrome extensions ranks products and skips the question that matters: what you are handing a browser extension when you install it. Here is the category map, a four-test evaluation framework, and the permission red flags to check first.

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· 12 min read

SaaS Content Marketing: How to Build a Content Engine That Drives Signups

Most SaaS blogs publish plenty and convert little because every post targets the same awareness stage. Here is how to build a content engine where each funnel stage has a job, from first search to expansion revenue.

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· 14 min read

Content Distribution: How to Promote Content for SEO

Publishing is only half the job. Content distribution is how a good post gets discovered, read, and linked to, which is what actually moves search rankings. Here are the owned, earned, and paid channels, the tactics that work, and a repeatable workflow tied to your editorial calendar.

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· 14 min read

SEO Content Writing: How to Write Pages That Rank and Get Cited

SEO content writing is the craft of being the best answer to a search, then structuring it so people and machines can both read it. This guide covers writing from intent, the direct answer, information gain, E-E-A-T, writing to be quoted by AI, and a brief-to-publish workflow you can repeat.

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· 12 min read

E-E-A-T for SEO: Building Experience, Expertise, Authority and Trust

E-E-A-T is a set of signals human raters use to judge whether content is trustworthy, not a switch Google turns. This guide breaks down the four pillars, the on-page and off-page signals that demonstrate them, and how to build genuine authority over time.

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· 10 min read

Content Marketing Services: What to Expect and How to Choose a Partner

Content marketing services span strategy, research, editorial planning, SEO writing, optimization, and measurement. Here is what to expect, how the work is priced, how to choose a partner you can trust, and the situations where outsourcing is the wrong call.

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· 13 min read

Content Audit: How to Find, Refresh, and Prune Content

A content audit sorts every page you own into keep, refresh, consolidate, or prune, so your best work stops competing with your weakest. This guide walks through the inventory, the signals that matter, and a decision matrix that turns a sprawling library into a plan.

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· 10 min read

Topical Authority: How to Build Content Clusters That Rank

Publishing more rarely builds authority; covering a subject completely does. This guide goes deep on topical authority: how clusters signal expertise, why entities and semantic coverage matter, the internal linking that binds a cluster, and how to measure authority without inventing numbers.

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· 11 min read

Content Marketing for SEO: Building Topical Authority That Lasts

Publishing more posts rarely builds authority; covering a subject completely does. This guide breaks down content marketing for SEO: the pillar-and-cluster model, planning clusters from intent, briefs, E-E-A-T, internal linking, and how to measure what actually works.

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