6 topics · 166 articles
The areas we write about, each tested against what analyzing real websites shows: from the crawl and the code up to the content, the links and the AI answers built on top.
54 articles
How to decide what to work on, in what order, and how to tell whether it worked. Strategy written by people who have to prioritize four hundred findings, not admire them.
37 articles
Crawling, indexing, rendering, redirects, canonicals and speed. The checks behind the product, explained one at a time, with what to do when one fails.
23 articles
What it takes to be read, cited and recommended by ChatGPT, Claude, Perplexity and Google's AI answers, and what is still guesswork.
23 articles
Planning, writing and refreshing content that earns its clicks: briefs, topical authority, audits, and knowing when a page should be merged instead of rewritten.
20 articles
Earning links and mentions on their merit: stories worth covering, outreach that reporters answer, and how authority actually moves rankings.
9 articles
Building websites search engines can read: frameworks, rendering, performance budgets and the build decisions that are expensive to undo later.
