Topic · 20 articles
Digital PR
Earning links and mentions on their merit: stories worth covering, outreach that reporters answer, and how authority actually moves rankings.
All Digital PR articles
· 14 min read
Link Reclamation: How to Find Lost Backlinks and Decide Which to Recover
A redesign, a replatform or a deleted page quietly strips away links you already paid for. Here is how to find the ones you have lost, and how to decide which are worth restoring, which are worth a redirect, and which to leave alone.
· 13 min read
Broken Link Building: How to Qualify an Opportunity Before You Pitch
A link checker will hand you a list of dead URLs, and a dead URL is not automatically an opportunity: some redirect, some return 200 with an error page, and some sit on pages that would pass nothing anyway. This guide works through the qualification step first and the outreach second.
· 12 min read
The Skyscraper Technique in SEO: Does It Still Earn Links?
On page one for this technique's name, eight of nine results teach it and only a Reddit thread questions it. This one sets two published campaigns side by side, one reporting 17 links from 160 emails and one none from 230, plus a four-question test for which outcome you are heading for.
· 13 min read
How to Get Backlinks: Which Tactics Work at Your Size
Backlink tactics come with entry requirements: an outreach owner, an original asset, or an authority band you may not have yet. A list of ten of them is not a plan. This guide gates every tactic by domain rating, team and asset capacity, and maps each one against Google's spam policies.
· 15 min read
How to Measure Brand Awareness With Data You Already Own
Branded search, direct traffic and a short list of AI prompts will answer most of what a brand tracking survey would, using tools you already pay nothing for. The part they cannot reach is whatever portion of the market has never encountered you at all.
· 15 min read
Press Kit: What a B2B Software Company Should Actually Publish
Someone has asked for your press kit and you do not have one. Here is what belongs in a B2B software version, which components matter to which reader, and why the whole thing works better as a page on your own site than as a download.
· 14 min read
SaaS Link Building: Which Assets Actually Earn Links
A software company's strongest link assets are usually product surfaces it already owns, not articles it has not written yet. This guide maps nine of those surfaces to the link type each one earns, names the one that earns almost none, and sets out what to build first at seed, Series A and scale.
· 16 min read
Link Building Services: What You Are Really Buying, and What It Should Cost
Nine of the ten guides on the first page of results for what link building costs come from a company selling link building, SEO, or the software for it. So is this one. Here is the seller's-side version: what the money actually buys, which pricing model quietly changes your provider's incentives, and the case for not buying any of it yet.
· 15 min read
Brand Monitoring: Which Kind You Actually Need, and the Free Sweep to Run First
Four different products are sold under the phrase "brand monitoring", and the one most B2B SaaS teams need is also the one you can start on for free. This guide separates them, then runs the free sweep that finds the backlog before you pay for anything.
· 16 min read
Toxic Backlinks and the Disavow Tool: When to Use It, and Why Google Says Almost Never
Google's own documentation says most sites will not need the disavow tool, and that using it wrongly can hurt them. Here is the two-condition test that decides it, and the seven situations that look like they qualify and do not.
· 13 min read
Link Building Tools: What to Buy, and When
Most link building tool lists are written by companies selling one of the tools. This one groups them by the job you are doing, prices each tier as published, and says which ones a two-person team can skip.
· 15 min read
Media Pitch Examples: What Gets a Reply, and What the Data Says
The top result for media pitch examples promises twelve templates that get journalist replies, and prints a reply benchmark with no dataset behind it. Behavioral data on 405,964 pitches puts the measured response rate at 3.43 percent. Here is what belongs in the email, and what to expect from it.
· 15 min read
Earned Media: What It Is, and Why AI Answers Run on It
Earned media is the coverage you did not pay for and did not publish yourself, which is exactly why it is worth more. It is also, on the current evidence, most of what AI answer engines are willing to cite.
· 15 min read
Link Bait: The Assets That Earn Links Without Outreach
Most advice about earning backlinks is really advice about sending emails. Link bait is the other half: the thing you build so that citations arrive without a pitch, and the formats differ enormously in what they cost and who can pull them off.
· 14 min read
Press Release SEO: What a Press Release Can and Cannot Do
Someone is selling you a wire distribution package on the promise of SEO value. Google's own spam policy and a four-million-citation study of AI answers both suggest the promise is thin, so here is what a press release is actually for.
· 12 min read
Brand Mentions: Why Unlinked Mentions Now Matter More Than They Used To
A mention without a link used to be a consolation prize. AI answer engines read an unlinked mention exactly as well as a linked one, which changes what your existing mentions are worth and what you should do about them.
· 14 min read
9 Best Digital PR Agencies for Startups and SaaS Companies in 2026
Most digital PR agency lists never draw the line between PR, link building, and doing nothing yet. This guide compares the agencies worth knowing and helps a SaaS founder decide what they actually need.
· 12 min read
Wikipedia for SaaS: Notability, Entity Signals, and What Actually Works
Vendors sell Wikipedia pages to SaaS companies that will never qualify for one, and quietly skip the paid-editing disclosure requirement. Here is the real notability test, what Wikipedia's own policies say, and the entity work that earns the same visibility without the risk.
· 12 min read
Reddit Marketing: An Organic Growth Playbook for B2B
Reddit rewards contribution and punishes promotion, which is exactly why it works. Here is how B2B teams use it as an organic channel, and why every Reddit thread feeds both Google and AI search.
· 13 min read
Digital PR: How to Earn High-Authority Backlinks and Brand Mentions
Digital PR earns coverage, links, and brand mentions by giving journalists something worth writing about. Here is how it differs from link building, the campaigns that work, and how to measure results beyond a link count.
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