Topic · 9 articles
Web Development
Building websites search engines can read: frameworks, rendering, performance budgets and the build decisions that are expensive to undo later.
All Web Development articles
· 15 min read
B2B Website Design: The Page Inventory Before the Pixels
A B2B website is a set of templates, not a set of screens, and the inventory is the decision everything else follows from. This guide works through twenty-one page types: which are one template and which are many, which should rank, and what ships first.
· 16 min read
Website Maintenance Cost: What a B2B Software Site Really Needs
Four of the page-one guides price personal, small-business and corporate sites, and not one of them prices a software company's marketing site. Here is the operating cost of a B2B software marketing site, in three tiers and sixteen line items.
· 14 min read
How Much Does a Website Cost? A B2B Software Buyer's Breakdown
Published website prices span everything from free to six figures, and the spread is mostly build route and scope. Here is the unit that actually drives the number for a B2B software marketing site, and how to count yours before anyone quotes you.
· 14 min read
What a Website Redesign Actually Costs (and What You Are Paying to Protect)
Published redesign ranges run from a few thousand dollars to past $200,000, and the two pricing guides we read in full both tie that gap to project scope. Here is what moves the number, and how to price the organic traffic a rebuild puts at risk.
· 16 min read
Largest Contentful Paint: Find the Element, Then the Budget
The browser does not always time the element you expect, and it can change its mind while the page is still loading. This guide covers how to find the element Largest Contentful Paint is measuring, which of its four sub-parts is slow, and who owns that half of the problem.
· 13 min read
Interaction to Next Paint: How to Diagnose and Fix INP
Interaction to Next Paint replaced First Input Delay in March 2024, and unlike its predecessor it measures every interaction, not just the first. This covers the three phases a slow interaction hides in, how to find which one is yours, and why the modern API for fixing it does nothing in Safari.
· 15 min read
Cumulative Layout Shift: What Causes CLS and How to Fix It
Cumulative Layout Shift measures how much a page moves under the reader while it loads, and a failing score is almost always caused by a short list of predictable offenders. This guide covers what CLS measures, how to find the element that is shifting, and the fix for each cause on a modern marketing site.
· 15 min read
Subdomain vs Subdirectory: How to Structure a SaaS Website
Google has said for years that subdomains and subdirectories are both fine, which is true and almost useless when you are deciding where the docs go. Here is a surface-by-surface answer, the proxy trick that removes the usual constraint, and how to consolidate if you already chose wrong.
· 14 min read
How to Build an SEO-Friendly Website
An SEO-friendly website is one where crawlability, speed, and structure are designed in, not patched on after launch. Here is the build spec, the team-by-team ownership map, and the launch checklist that gets you a site that ranks and converts.
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