08 / 09 · Finally
Report
Reports where every figure shows its source
Built for the person who was not in the room: a developer picking up the work, a stakeholder reading the result, a manager deciding whether to fund the next quarter.
Free plan: one website of up to 900 pages, re-analyzed every month. No card.
The problem
A report nobody can question is a report nobody believes
Most SEO reports are a dashboard screenshot with commentary underneath. The reader cannot tell which figures were measured, which were computed, which a model wrote, and which are missing because nothing could measure them.
That matters most to the person furthest from the work. A developer asked to spend two weeks on a recommendation fairly wants to know whether the number behind it was read from Google or generated by a model.
How it works
Nothing is computed for the report
Every figure is read from the same rows the screens read, so a report cannot disagree with the screen it came from. That one structural decision is what makes the document trustworthy, and it is why no number here is calculated at render time.
The document opens with a summary and verdict, then works through each category showing its working, with what passed listed beside what failed. Core Web Vitals appear against their targets rather than as bare numbers. A priority matrix turns the findings into a sequence, and the closing section names what was not measured at all.
Every section carries a provenance tag: Measured, Computed, AI-written or Not measured. Print or save as PDF straight from the page.
01
What the document contains
- Summary and verdict, derived from the stored category scores
- Each category showing its working, with what passed beside what failed
- Core Web Vitals against their targets
- A priority matrix turning findings into a sequence
- A closing section naming what was not measured at all
02
Provenance
- Measured: read from a source
- Computed: derived from measured figures
- AI-written: prose, never numbers
- Not measured: named rather than omitted
Good to know
- White-label branding and scheduled email delivery to clients come with the Scale plan.
- Each report describes the latest analysis. Earlier analyses stay in your history (the last 2 on Free, all of them on Growth and Scale).
Questions
About Reports
Can I export it as a PDF?
Yes. Print or save as PDF directly from the page. There is no separate export pipeline, which is deliberate: the document you print is the document on screen.
Can I white-label it?
Yes, on the Scale plan: client reports carry your agency's name and logo, and can be emailed to each client on a schedule you set.
Why does it list things that were not measured?
Because a gap presented as a zero reads as a failure, and a report that quietly omits what it could not measure is the easiest kind to over-read. Naming the gaps is what makes the rest of the figures worth trusting.
Free to start
See Reports on your website
The free plan includes the full analysis for one website: every check, report and insight. Your first analysis starts as soon as you sign up.
Free plan: one website of up to 900 pages, re-analyzed every month. No card.