The Half Of GA4 That Organic Growth Can Act On
Same OAuth, same encryption at rest, deliberately less surface. No event explorer, no realtime, no funnel builder. Anybody who needs those already has GA4 open.
Requires Google Analytics 4, which is optional and free to connect. Everything else in the product works without it.
- 4
- Figures on the overview
- 0
- Reports rebuilt from GA4
- Optional
- Connection
- Free
- Cost
GA4 Is Not Missing Reports
GA4 reports everything. That is the problem: the work of using it is deciding which of the several hundred available numbers bears on the decision in front of you, and GA4 has no opinion about that at all.
For organic growth the answer is a short list. What brought people in, which pages received them, whether those people stayed, and whether anything was recorded when they did. The rest is someone else's job.
- A GA4 property nobody opens because the first screen answers no question you had
- Organic buried inside a channel report next to paid, direct and referral
- A conversion number of zero that means nothing was configured, not that nobody converted
- Landing pages listed without any way to tell which are yours
Four Figures, Then The Cuts That Matter
The overview is four figures against the previous period, a traffic trend and a range picker. Under it: channels with their shares, landing pages, and separately the landing pages that are not pages of this website, which is usually the first sign a property is picking up traffic it should not be.
Organic is separated out, because that is the half this product can do something about. Visitor quality covers the new-visitor share and engagement. Key events carry an honest state for an account that has never recorded one, rather than a zero implying nobody converted.
Search to site is the join that makes it worth having here rather than in GA4: what search brought in, against what happened next.
What it shows
- Four figures against the previous period, with a traffic trend and range picker
- Channels with their shares, sortable several ways
- Landing pages, and separately the landing pages that are not pages of this website
- Organic on its own
- Visitor quality: new-visitor share and engagement
- Key events, with an honest state for an account that has never recorded one
- Search to site: what search brought in, against what happened next
Deliberately absent
- Event explorer
- Realtime
- Funnel builder
- Custom dimensions
What You Get, And What It Will Not Do
What you get
- Organic performance readable without building a GA4 exploration
- Traffic that is not yours, visible rather than quietly counted
- A conversion story that distinguishes not configured from nobody converted
- Search and site behaviour in one place, which is where the decision actually gets made
What it will not do
- It is not a GA4 replacement and does not try to be. Four deliberate omissions are listed on the page itself.
- GA4 folds high-cardinality values into an (other) row that filters cannot see inside, and the product says so rather than presenting the figures as exact.
- It is optional. Unconnected, everything else keeps working.
About Analytics
Why is this smaller than GA4?
On purpose. The brief is subtractive: GA4 already reports everything, and what it does not do is decide what matters. Event explorer, realtime, funnel builder and custom dimensions are deliberately absent, because anybody who needs those has GA4.
Is it accurate?
It reports what the GA4 API returns. Where GA4 folds high-cardinality dimension values into an (other) row, the product says so rather than presenting the figures as exact.
Do I need GA4 connected to use the product?
No. Like Search Console, it is optional, and everything built on the crawl works without it. Connecting it makes the insight engine able to see traffic and engagement alongside the technical picture, which is where several of the opportunities come from.
It Does Not Work Alone
Every part of GrowthHasten reads the same project, which is what lets one of them know something another one found.
Free To Start
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