06 / 09 · Then
Opportunities
Insights no single data source can find
"26 pages have no structured data" is a finding, and it lives on the audit. "Those 26 pages carry almost all of your impressions" is an insight, and it exists only because Search Console is connected too.
Free plan: one website of up to 900 pages, re-analyzed every month. No card.
The problem
Every tool reports. Almost none of them join.
A crawler knows what is wrong with your pages. Search Console knows which pages matter. Analytics knows what happened after the click. Kept apart, each produces a competent report and none of them produces a priority.
The failure mode of an insights screen is not missing something. It is confidently reporting noise. A detector with no minimum bar will find a pattern in any data set, and the third time someone follows one and finds nothing there, the whole screen stops being read.
How it works
Eleven kinds of insight, each with a bar to clear
11 detector families run over the crawl, the audit, Search Console and Analytics together: traffic-weighted issues, search opportunities, organic traffic change, click to engagement, conversions not configured, health improved, where to start, the pages carrying the most, the weakest category, nothing connected, and what changed. Each has a floor under it in configuration, because a detector that always finds something is a detector nobody believes.
Results are ranked by impact times confidence times relevance over effort, and deduplicated by subject, so one underlying problem does not arrive three times wearing different hats.
Each card carries its fact, its evidence, why it matters and what to do, all written by the detector that found it. AI can rewrite the wording but never a number, and an AI explanation about an insight we did not send is dropped.
01
The detector families
- Traffic-weighted issues: which technical problems sit on the pages that matter
- Search opportunities, organic traffic change, and click to engagement
- Conversions not configured, and health improved since the last run
- Where to start, the pages carrying the most, and the weakest category
- Nothing connected, and what changed
02
How it behaves
- Ranked by impact times confidence times relevance, over effort
- Deduplicated by subject
- Every card carries its fact, its evidence, why it matters, and what to do
- Three different empty states: nothing connected, nothing detected, nothing matching the filter
- A stale notice when the sources have changed since the run read them
Good to know
- If the AI is unavailable, every insight still arrives complete in its detector's own words, and the screen says so.
- AI may rewrite the wording and may never change a number.
- With nothing connected it says so, rather than producing crawl-only insights dressed up as a full picture.
Questions
About Opportunities
What is the difference between an insight and an audit finding?
An audit finding comes from one source: the crawl. An insight is something no single source can compute. Twenty-six pages having no structured data is a finding. Those twenty-six pages carrying almost all of your impressions is an insight, and it only exists because Search Console is connected too.
Can AI change the numbers?
No. AI cannot add or change a number, and any AI explanation about an insight we did not send is dropped before you see it.
What happens if the AI is unavailable?
Every insight still arrives complete, written in its detector's own words, and the screen says the AI explanation is unavailable.
Free to start
See Opportunities on your website
The free plan includes the full analysis for one website: every check, report and insight. Your first analysis starts as soon as you sign up.
Free plan: one website of up to 900 pages, re-analyzed every month. No card.