04 / 09 · Then
Content
Your words, beside your clicks
Every page's word count next to its search performance, the pages losing traffic ranked worst first, and the ones quietly competing with each other for the same query.
Free plan: one website of up to 900 pages, re-analyzed every month. No card.
The problem
Nobody knows which page to rewrite
Content decisions are usually made from memory. Someone remembers a post doing well two years ago, someone else thinks a page is thin, and the refresh list comes out of a meeting rather than out of evidence.
The evidence exists, split across two systems that never meet. Your website knows how long a page is and when it was last touched. Search Console knows whether anybody reads it. Neither alone tells you what to do.
How it works
The pairing that exists nowhere else
The inventory lists every page with its words beside its clicks, searchable, sortable and paginated. That one pairing turns two systems of record into a single decision.
Pages are grouped by status: performing, declining, unclicked, thin, steady. Every count above the table opens the table filtered to itself, because a figure nobody can open has to be taken on trust.
Declining pages compares clicks over the last 90 days with the 90 before, worst first, beside the date each page declares it was last updated. A page losing traffic that has not been touched in two years is the clearest refresh there is. Competing pages catches two of your own pages taking turns for the same search. Brand queries are excluded, because several pages appearing for a site's own name is sitelinks doing their job.
01
The inventory
- Every page with its word count beside its clicks
- Pages by status: performing, declining, unclicked, thin, steady
- Every count above the table opens the table filtered to itself
- A content health reading, with the reasons behind it
02
What to do next
- Declining pages: 90 days against the 90 before, worst first, with the date each page says it was last updated
- Competing pages: two of your own pages taking turns for the same search, brand queries excluded
- Topic research: name a subject and get what that subject is made of, with the source of the map recorded on the run
- Coverage and gaps: every topic grouped as covered, partial or missing, with the matched pages as evidence
Good to know
- Coverage is decided from your own pages, deterministically. The model is never asked what your website covers, so it cannot be wrong about it.
- It reports no search volume and no keyword difficulty, rather than inventing them.
- Where a topic map was suggested by AI rather than drawn from your own search data, it says so above the results.
Questions
About Content
How does it decide a page is declining?
Clicks over the last 90 days against the 90 before, worst first, from your own Search Console data. Alongside each one it shows the date the page declares it was last updated, read from its structured data or article tags, because a page losing traffic that has not been touched in two years is the clearest refresh there is.
What is competing pages?
Two of your own pages taking turns to rank for the same search. It is invisible from the website and obvious from Search Console. Brand searches are excluded, because several pages appearing for a site's own name is sitelinks working correctly.
Does topic research give me search volume?
No. Reporting a volume nobody measured would be inventing the one number people most want to be true. The topic map comes from your own Search Console queries instead, which arrive with measured demand attached.
Does it need Search Console connected?
The inventory and the thin-page view work from the crawl alone. Declining pages, competing pages and anything pairing words with clicks need Search Console, because clicks are its data and nobody else has them.
Free to start
See Content on your website
The free plan includes the full analysis for one website: every check, report and insight. Your first analysis starts as soon as you sign up.
Free plan: one website of up to 900 pages, re-analyzed every month. No card.